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Tactics Used by Today’s Digital Marketers

Digital marketing of today is bringing in newer and popular strategies for marketers.

Digital marketing is a broad concept but it mainly tackles the marketing efforts of online products and services. Digital marketing has changed the way businesses utilize technology today as platforms are abruptly incorporated into our daily lives through the use of electronic devices instead of physically visiting shops. This is the reason why digital marketing became efficient and rampant.

Digital Era of today’s digital marketers is all about relating to customers – in the right place at the right time. This means that as a digital marketer, you need to meet the customers where they spend most of their time online. Digital marketing is composed of assets and tactics; they are tools that digital marketers use to capture a high number of customers. If you want to be a digital marketer, you have to be familiar with assets and tactics.


Search Engine Optimization (SEO):

This is the process of elevating your website to a higher “rank” in terms of search engine results pages. Remember that the higher your “rank” is, the greater traffic your website will receive.

SEO is like the bread and the butter of today’s industry and Google gave that opportunity. Most business websites are optimizing their search engine reach or traffic as to be seen in the first pages of the browser.  SEO is an essential strategic as tackled by experts in this modern day because of its ability to drive the websites in the “front seat” of customers’ screens. 


Content Marketing:

As the image suggests, Content Is King. Content marketing is the formation and promotion of contents for increasing brand awareness and in return traffic growth.

The only one that is important with content marketing is to create the highest and the most informative content that audiences are searching today. Search engines “rank” contents that are informative, entertaining and well-written. And this is happening since people are searching to gain answers – and they are looking for real answers from real contents.


Social Media Marketing:

A huge percentage of the online population spends most of their time on social media. As the name suggests, this type of marketing utilizes social media to raise brand awareness and drive traffic. Social media platforms used for this are Facebook, Twitter, Instagram and many more. There are many ways to use these platforms to get the attention of all its user. But one of the things, why it is becoming popular these days, is because customers would want to know more about their sellers.

It is inevitable that this marketing is on the rise right now especially of how well it can expose a business in a matter of just one click.


Pay-Per-Click (PPC):

PPC is a famous tactic that utilizes a publisher’s page to direct an ad. You have to pay for the publisher to put your ad and if this is clicked, it will be directed to your website. One of the most famous PPCs is Google Adwords. 

Using PPC is widely popular since a user just needs to pay up and use the feature instead of doing it manually.


Affiliate Marketing:

In this type of tactic, you can solicit commission from a website if you promote their products and services. It is based on your performance.

Affiliate marketing is both a win-win situation for the sellers and the affiliate. The buyer can offer products in which the affiliate can gain an income. If a product is purchased through the affiliate, then he or she can get an income from that; depending on what was agreed.


Email marketing:

Emails are more than circulating important company memorandums and announcement these days. Digital marketers can also use this to raise brand awareness by communicating with the audience.


Marketing Automation:

Marketing automation uses software that directs marketing actions automatically. Companies have repetitive tasks like emails and social media so automated software can make a difference.

In other words, there are a lot of ways that you can if you want to digitalize your products or services in the market. All of them are popular these days, you just have to know how to do it.

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